Introducing the powerhouse behind Grow Good – Tim Jones aka That B Corp Bloke!
Tim is your go-to expert for B Corp Coaching & Consulting. His speciality is in simplifying and fast-tracking the B Corp Certification journey for his clients.
He helps businesses achieve increased profitability, competitive advantage, cost savings, and so much more whilst also doing more good for people and planet.
Tim’s impressive track record includes helping Certify around 1/3 of the NZ B Corp community as well as companies from around the world.
NZ’s first qualified B Corp Consultant, he also holds a Certificate in Impact Measurement and Management for the SDGs from Duke University, showcasing his commitment to driving positive change.
Featured in top-tier media outlets like Stuff, Idealog, and the NZ Herald, Tim is a globally recognized thought leader in the realm of sustainable business practices.
His mission? To empower businesses to thrive in a purpose-driven economy through B Corp Certification.
Get ready to be energised and inspired as Tim Jones takes the stage, leading the way towards a more sustainable, purposeful and impactful future for businesses everywhere.
Please welcome Tim Jones!
At Grow Good we are all about bringing the energy, fun and inspiration to you and your team so that we can make the journey to B Corp Certification as educational and engaging as possible.
Through the delivery of a blend of workshops, training and coaching we will simplify and fast-track the process, help you achieve B Corp Certification and maximise the benefits of that.
B CORP IS JUST BETTER BUSINESS
“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders – it has an equal responsibility to the community and to the planet.”
Rose Marcario
Former CEO Patagonia
WHAT EXACTLY IS A B CORP?
Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.
B Corps are leaders of a global movement of business as a force for good.
To get Certified, they meet the highest independently verified levels of transparency and accountability around their social and environmental performance.
It’s achieved by measuring the positive contribution that your organisation makes through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of:
Governance
Workers
Community
Environment
Customer Model
The assessment is a self-assessment and is completely free to take. You only pay to have your certification verified by a B Lab Standards Assessor, however, you will need to do that to get the certification.
Fundamentally, it’s a measure of the good that your business creates from its operations and business model. The Certification tool is a formula for helping you maximise the good that you can create in and through your organisation.
Why B though? Shouldn’t we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?
