Helping you go B Corp and beyond

B Corp is just better business

B Corporation Assessment

The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders – it has an equal responsibility to the community and to the planet.

Rose Marcario
Former CEO Patagonia

What exactly is a B Corp?

Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.

B Corps are leaders of a global movement of business as a force for good.

They meet independently verified higher levels of:

  1. Social and environmental performance
  2. Transparency
  3. Accountability

​It’s achieved by measuring the positive contribution that your organisation makes through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of:

  1. Governance
  2. Workers
  3. Community
  4. Environment
  5. Customer Model

The assessment is a self-assessment and is completely free to take. You only pay to have your certification verified by a B Lab Standards Assessor, however, you will need to do that to get the certification

Fundamentally, it’s a measure of the good that your business creates from its operations and business model. The Certification tool is a formula for helping you maximise the good that you can create in and through your organisation.

Why B though? Shouldn’t we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?

Why would I want to certify my business?

1

People want to work for, buy from, and invest in businesses they believe in and B Corp Certification is the most powerful way to build credibility, trust, and value for your business amongst all stakeholders.

2

Walk the walk, don’t just talk the talk. “Purpose Washing” and “Green Washing” are both rife in the market, but customers and employees are increasingly better at recognising “Purpose Lite”. B Corp and a genuine purpose will see you gaining raving fans as a customer base.

3

Get purpose at work in your organisation and see an increase in team performance, team engagement, as well as attract and retain the best talent.

4

Join a community of over 4000 businesses around the world that are aiming to make the world a better place. Benchmark your business against local, regional and global peers.

5

Not only is this the ‘right thing’ to do, but it also makes economic sense as well. Research shows that being a B Corp can add to your bottom line and profitability. Genuine triple bottom line is the future for all business.

6

And as a bonus, you get to sleep well at night knowing you’ve done the right thing! #priceless.

FREE E-BOOKS

Get a FREE copy of our e-book “To B Or Not To B” to help you understand the what, why and how of B Corp Certification and it’s the thing for you.

And we’ll even throw in a FREE bonus book on “The Why & How Of Business For Good”.

B LIKE JEUNEORA

Would you like to know more about how we roll when it comes to our clients and what we can do for epic humans and business like you?

Check out the case study showing how we helped fast growth global brand Jeuneora get B Corporation Certfied and beyond…

READY TO CHAT?

Are you ready to have a conversation about how we can work together, or to discuss your epic ideas and to grow more good in the world?

It’s as easy as picking up the phone, or booking a call online with us today.

What our customers say about us

“Tim was a huge help to us in gaining our B Corp accreditation. He provided some good, practical advice on what we could expect throughout the accreditation process and some excellent tips on how to interpret and respond to some of the trickier areas. But most of all Tim gave us the confidence and inspiration to just get on and do it, when we could have spent many more months talking about it. I’d highly recommend Tim to any organisation thinking about embarking on the B Corp journey.”

“A big thank you for all the time and effort that you put in to help us through the process. You seeded this idea a long time ago which set us on this path. Countless emails and hours of helping us get on track, especially in the early days, was instrumental in us getting to this point so thank you.”

“Tim’s motivated and can-do attitude balanced with being super relaxed and approachable. He made the whole thing exciting and fun rather than a daunting task.”

We’d flirted with B Corp about a year earlier and were overwhelmed by the volume of questions and language. We allowed BAU to distract us after that. Tim was just what we needed to get back on track!