The NZ B Corp Christmas Gift Guide 2022

We know that people like you, who care about the planet, can be a little conflicted at Christmas. On one hand, we’re like, ‘no, don’t believe the consumerist hype!’ but on the other hand, we’re like, ‘where can I get Christmas pudding at this time of night…’

Here at Grow Good HQ we understand. We enjoy a pig-in-blanket as much as the next person but how can you enjoy Christmas while also not wrecking the planet or perpetuating modern slavery?

We’ve got one hashtag in answer to this burning question, which is:
#BuyBCorpXmas

With that in mind, we’ve created this guide to some awesome Aotearoa B Corp businesses who have some great gift offerings. Shop yourself silly!

To read or download your copy of the B Corp Xmas shopping guide, just click here

GG_Buy B Corp Xmas brochure

Remember, every time you spend your hard-earning wedge, you are ‘voting’ for the kind of world you want to create. Don’t vote for the baddies, vote for the businesses who are actively trying to do right for the world. We’ll say it again, #BuyBCorp

Merry Christmas one and all, and if you’re a B Corp that would like to be in our Christmas gift guide in 2023 or beyond, reach out to us at team@growgood.co

Are you Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://bit.ly/BCorpEBook

➡️ This story about how we helped the amazing humans at Jeuneora get B Corp and get purpose at work – https://bit.ly/casestudyj

➡️ “The B Better Podcast” https://bit.ly/BeBPod where we talk to B Corps about their journey to B Corp & Beyond and our YouTube channel https://bit.ly/GGCoYoTu for more B Corp-related content

➡️ Feeling like you’re ready to B Better and want to see if we can help? Well then let’s have a chat! Book a call here – https://bit.ly/BookGGCall

#getbcorpcert #bcorp #esg #purposedrivenbusiness #growgood #purposefuelledperformance #getpurposeatwork #sustainability #bbetter #inpursuitofpurpose #impact #podcast #BCorp #BuyBCorp #bcorps #bcorpcertified #growgood #bconsultant #otautahi #chch #community #getbcorpcert #bcorp #esg #purposedrivenbusiness

B Corp Milestone! 500 in Aotearoa NZ and Australia

In 2014, I was at the back end of an early midlife crisis and had taken a hard Brexit from the corporate world. I thought that there had to be a better way to do business.

There was.

It was called B Corp. And I was introduced to the movement by Steve Ardagh, CEO and founder at Eagle Protect NZ in Christchurch. His company certified as a B Corp in 2012 and is still going strong. A beacon for B Corps New Zealand.

B Corps are a new form of business that seeks to balance purpose and profit.

They consider the impact on their workers, customers, suppliers, community, and the environment rather than solely focusing on profit maximisation.

Business as a force for good

For many years, the same 5 or 6 B corps met each other as we all in our own way tried to spread the word in what felt like a desert of corporate purpose.

But now the tide has turned.

Momentum is gathering…

When you are in the thick of it you can’t appreciate the change.

How did the kid get to be that tall of a sudden!?

And so it’s great to see how this B Corp kid has grown as this week the B Corps community in Aotearoa New Zealand and Australia hit the big 5-0-0!

As of this week, we have 91 Certified B Corporations in the Aotearoa whanau and 409 in Australia. Better yet, it’s growing fast with more forward-thinking companies coming on board every week.

At Grow Good, we’ve been talking to businesses about B Corp since 2014. About a year ago, we set out to find the next 100 companies that wanted to become B Corp Certified and we are pretty close to that (update coming soon).

It’s a privilege to support businesses to go B Corp and we are continually grateful to everyone who continues to embrace the hard mahi of doing what matters.

But this is the end of the beginning I feel…

Next stop? The Big 100 for Aotearoa NZ and 500 for Australia. We are so close we can almost taste it.

There’s much to celebrate but the sobering reality is that there is so much more to be getting on with and there’s no time to waste. The business sector simply has to be better, has to do better. At Grow Good, we’re on a mission to make Aotearoa NZ a B Corp beacon for the rest of the world.

Here’s to the next 500!

Maybe you could be one of them…

Are you Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://bit.ly/BCorpEBook

➡️ This story about how we helped the amazing humans at Jeuneora get B Corp and get purpose at work – https://bit.ly/casestudyj

➡️ “The B Better Podcast” https://bit.ly/BeBPod where we talk to B Corps about their journey to B Corp & Beyond and our YouTube channel https://bit.ly/GGCoYoTu for more B Corp-related content

➡️ Feeling like you’re ready to B Better and want to see if we can help? Well then let’s have a chat! Book a call here – https://bit.ly/BookGGCall

#getbcorpcert #bcorp #esg #purposedrivenbusiness #growgood #purposefuelledperformance #getpurposeatwork #sustainability #bbetter #inpursuitofpurpose #impact #podcast #BCorp #BuyBCorp #bcorps #bcorpcertified #growgood #bconsultant #otautahi #chch #community #getbcorpcert #bcorp #esg #purposedrivenbusiness

 

The Growing World Of B Corps

The Growing World Of B Corps

“In the past year, New Zealand has seen a significant increase in companies becoming B Corp certified, with the number having doubled to now over 85. To find out more about this movement we talk to the people behind the B Corp certification and the companies that have gone through the rigorous certification process.”

Thanks to Bernadette Basagre at Idealog for having me contribute to their recent article on all things B Corp.

Read the full article over here ➡️ Idealog

If you want to start the journey to B Better so that you can make the impact that the world needs you to make right now, then maybe we can help. Check out:

➡️  Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://bit.ly/BCorpEBook 

➡️  This story about how we helped the amazing humans at Jeuneora get B Corp and get purpose at work – https://bit.ly/casestudyj 

➡️  “The B Better Podcast” https://bit.ly/BeBPod where we talk to B Corps about their journey to B Corp & Beyond and our YouTube channel https://bit.ly/GGCoYoTu for more B Corp-related content

➡️  Feeling like you’re ready to B Better and want to see if we can help? Well then let’s have a chat! Book a call here –  https://bit.ly/BookGGCall 

Finalist for the 2022 Most Outstanding Social Impact Award, The David Awards!

Most Outstanding Social Impact Award, The David Awards 2022!

You heard it here first folks! Grow Good is proud to be a finalist for the Most Outstanding Social Impact Award in the 2022 David Awards, which acknowledge New Zealand’s small business heroes.

We are proud to have ticked the boxes as a socially-conscious business that goes the extra mile to make a real difference socially, environmentally and sustainably. 

Tim (the man behind Grow Good) has got the knowledge, passion and drive to help other businesses understand the importance of being B Corp Certified.

Grow Good wants to thank all the supporters, mates and business owners who have helped grow and develop our business into something special. 

Also, shout out to the other category finalists Ngapae Holiday Park, Rebel Business School Aotearoa and Sense Data!

The David Awards site will have a live video announcement on October 14th at 11am to announce the category winners and the 2022 Supreme Winner. Feel free to tune into support us!

If you want to start the journey to B Better so that you can make the impact that the world needs you to make right now, then maybe we can help. Check out:

➡️  Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://bit.ly/BCorpEBook 

➡️  This story about how we helped the amazing humans at Jeuneora get B Corp and get purpose at work – https://bit.ly/casestudyj 

➡️  “The B Better Podcast” https://bit.ly/BeBPod where we talk to B Corps about their journey to B Corp & Beyond and our YouTube channel https://bit.ly/GGCoYoTu for more B Corp-related content

➡️  Feeling like you’re ready to B Better and want to see if we can help? Well then let’s have a chat! Book a call here –  https://bit.ly/BookGGCall 

B Corp Certification and the importance of Governance

B Corp Certification and the importance of Governance

When we work with companies on their B Corp Certification the first section we cover is Governance.

And for most companies that normally means do you have a board or not and who gets to see your financial reports.

But for B Corps, Governance can and must mean more than that and that’s one of the things that really sets the B’s apart from the WannaB’s.

To Certify as a B Corp there is now a requirement for your organisation to update its corporate governing documents to include a purpose clause and a stakeholder clause.

This has always been one of the aims of the movement – the transition to “Stakeholder Capitalism”.

As we go through the B Corp Impact Assessment our clients will often ask “but who are our stakeholders?”.

Fundamentally it’s anyone or anything that your organisation has an impact on. At the highest level as a B Corp, you will be asked to consider the impact of your operations on employees, customers, community, suppliers and the environment.

And that’s why B Corp is better business.

Chapeau to Patagonia for once again leading the way as they give 100% ownership of their company to the one stakeholder we all need – the planet.

https://www.fastcompany.com/90789599/patagonia-reinvents-itself-again-were-making-earth-our-only-shareholder

How do you know this isn’t greenwashing? Just look at their commitment over time — a 4x Certified B Corp since 2011 and one of the highest scoring B’s in the world…

If you want to start the journey to B Better so that you can make the impact that the world needs you to make right now, then maybe we can help. Check out:

➡️  Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://bit.ly/BCorpEBook

➡️  This story about how we helped the amazing humans at Jeuneora get B Corp and get purpose at work – https://bit.ly/casestudyj

➡️  “The B Better Podcast” https://bit.ly/BeBPod where we talk to B Corps about their journey to B Corp & Beyond and our YouTube channel https://bit.ly/GGCoYoTu for more B Corp-related content

➡️  Feeling like you’re ready to B Better and want to see if we can help? Well then let’s have a chat! Book a call here –  https://bit.ly/BookGGCall

OrbViz & Grow Good create world-first B Corp interactive impact report!

OrbViz & Grow Good create world-first B Corp interactive impact report!

If you didn’t already know we use this thing called B Corp to measure our social and environmental impact.

Up until now, we have told our impact story by just highlighting some of the things that we do.

But not anymore!

We are super stoked to announce that we have been working with Karim Sabet from Orbviz to create this world-first interactive B Corp impact interactive impact report which enables us to tell our impact story in a better way. 

Click here to have a look around it 👉🏽 https://growgood-bcorp-impact-report.orbviz.com/public/root 

OrbViz is a local Christchurch company all about transforming boring data and reports into an easy-to-understand, highly interactive digital experience that’s intuitive, engaging and easy for everyone to connect with. 

This means that they help organisations like ours to better communicate in a real and grounded way that delivers game-changing transparency,  trust and engagement and helps tell a story the easy way. 

Ultimately they help you create reports people can actually read 🤓

Orbviz is amazing. Try it!

If you are a B Corp or aspiring B Corp then you should totally check this out.

Please be aware that it’s best viewed on a laptop, PC or iPad screen, unfortunately, the bubbles don’t show on mobile view, just yet.

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️  Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://bit.ly/BCorpEBook 

➡️  “The B Better Podcast” where we talk to B Corps about their journey to B Corp & Beyond – https://bit.ly/BeBPod 

➡️  And our YouTube channel here for more B Corp-related content –  https://bit.ly/GGCoYoTu 

➡️  Feeling like you’re ready to B Better and want to see if we can help? Well then let’s have a chat! Book a call here –  https://bit.ly/BookGGCall

Jamie Cashmore, Founder of B Corp twiice on Balancing Purpose & Profit In A Family Run Start-up!

Jamie Cashmore, Founder of B Corp twiice on Balancing Purpose & Profit In A Family Run Start-up

In 2016, Jamie Cashmore had an idea at the beach. 

“What if we could make an edible cup that tasted nice and was completely functional?”.

And now he’s making them.

Handmade in New Zealand in small batches, the twiice edible cup is no-waste and no dishes. And even better you won’t find anything artificial in it either — they only use real ingredients, free from additives and preservatives, so it’s not just edible — it’s delicious!

Running a family business that’s a start-up with a young family AND trying to balance making a profit whilst solving a major environmental challenge – how hard can it be?!

Well, tune in to find out. 

In this episode of “The B Better Podcast,” we talk to Jamie about how he came up with the idea, the challenges of running a purpose-driven start-up with family members, how and why he chose to Certify as a B Corp and much more.

Jamie is just an awesome fella doing great things. This conversation will definitely get you thinking about doing more good in your business!

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://growgood.co/bcorp-ebook/

➡️ “The B Better Podcast” where we talk to B Corps about their journey –  https://anchor.fm/growgood

➡️ And our YouTube channel here for more B Corp-related content –  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

Where you can learn more about it.

Feeling like you’re ready to B Better and want to see if we can help?

Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call 

#getbcorpcert #bcorp #esg #purposedrivenbusiness #growgood #purposefuelledperformance #getpurposeatwork #sustainability #bbetter

Oh no sorry, it’s a different kinda B!

Oh no sorry, it’s a different kinda B!

Oh no sorry, it’s a different kinda B!

There appeared to be some confusion around B’s but nonetheless, it was a great night MCing the Apiculture New Zealand annual conference gala dinner recently.

Beekeeping is quite a big thing here (over 760,000 bee hives making over 20000 tonnes in 2021) and it was really interesting to learn more about the work ApiNZ does and also how it is quite a young organisation.

There’s a really clear link between the environment and what we make out of it like honey and it was inspiring to hear how many of the award winners were focused on positive environmental impact.

Currently, Manukora is the only Certified B Corp honey company in Aotearoa so perhaps there’s an opportunity for some more B bees in the future.

It was also my first time in Te Pae and it’s an absolutely amazing venue – I’m not sure my pictures really do it justice!

Thanks also to Matt Coppen for providing the tooons on the night. 

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content –  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Feeling like you’re ready to B Better and want to see if we can help? Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

The Benefit of B Corp in the Food and Beverage Sector

The Benefit of B Corp in the Food and Beverage Sector

Looking forward to delivering my keynote “B Corp Is Better Business” to the attendees at the Natural Health Products NZ conference in Napier this month.

Hopefully, MC and adventurer Jamie Fitzgerald won’t make me walk for 1435kms and then row across a huge lake unsupported to get to the stage…

If you are in the natural health, food and beverage or health and beauty sectors then you really should be looking at B Corp as you can see how they make up a large percentage of the B Corp global community. It’s even more the case if you are exporting or planning on exporting into certain global markets.

For example, in the UK you’ll see that Waitrose even lets you search by B Corp brands on their online store.

And what’s more, recent stats from the pandemic period show once more how B Corp Certified brands proved to be more resilient.

At Grow Good, we have already recently helped twice, Heilala Vanilla and Jeuneora on their B Corp journey and currently have a few more awesome brands about to come through.

If you want to know more about the business case for B Corp in your business don’t forget to check out this free e-book on just that. And if you want some specific info on the ROI of B Corp for the consumer goods sector drop me a note to tim@growgood.co and I’ll hook you up!

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://growgood.co/bcorp-ebook/

➡️ “The B Better Podcast” where we talk to B Corps about their journey –  https://anchor.fm/growgood

➡️ And our YouTube channel here for more B Corp-related content –  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

Where you can learn more about it.

Feeling like you’re ready to B Better and want to see if we can help?

Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Jeuneora – They did it!

Jeuneora NZ’s latest B Corp!

They did it!

Huge congratulations to Monique Kaminski, Collen (Itterman) and the rest of the team at Jeuneora for being NZ’s latest B Corp.

From the very start, Mon’s been committed to doing the right thing in the business, so when she heard about the B Corp movement and its commitment to business as a force for good, it seemed like a natural next step for Jeuneora to take.

We have helped lots of companies with their B Corp but Jeuneora was one that really stood out for how they also got the team along for the ride.

When we go through the B Impact Assessment with clients it’s typically a small team out of the company that gets involved, but not here, where we had the entire company helping out!

To have an entire team attend every B Corp session is exceptional. Normally I work with the senior leader and a few managers. 

But Jeuneora had this incredible whole company buy-in and a mandate from their leader that this process was valuable enough for the team to invest their time. I think that made the entire process way more meaningful for all involved.

As Mon said, “That buy-in from the whole team was really cool. I thought, wow, everyone really cares about the business and was able to see how what they do contributes to the bigger picture. It was good to show people what goes into the business. There are touch points that everyone can see, but there are also a lot of things that go on in the background. It was a super cool process.”

If you want you can read more about the journey we took Jeunora on you can do that over here.

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have our free e-book as well as “The B Better Podcast” and our YouTube channel. Or feel free to have a chat with us by booking a call here.