If ESG Is The Question... Is B Corp The Answer?

Increasingly, your customers, employees, suppliers, board and investors are asking you about your ESG or social and environmental footprint.

But where to start eating this elephant?!

Do you go Carbon Neutral? Do you look at your supply chain? What about Living Wage?! Or ISO?!

It’s tough. But there could just be a Certification framework out there, that helps you manage and report your ESG requirements all in one place.

Say hello to B Corp.

Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.

B Corps are leaders in a global movement of business as a force for good.

They meet the highest independently verified standards of transparency and accountability in their social and environmental performance.

It’s achieved by measuring the positive contribution that your organisation makes, through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of:

  1. Governance
  2. Workers
  3. Community
  4. Environment
  5. Customer Model

The BIA is a self-assessment and is completely free to take. You only pay to have your answers verified by a B Lab Standards Assessor,  in order to achieve certification. 

Fundamentally, it’s a measure of the good that your business creates from its operations and business model. The Certification tool is a framework to help you maximise the good that you can create in and via your organisation.

Why B though? Shouldn’t we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?

If you need to B Better at understanding the impact that your organisation is making, B Corp might be for you. Check out our free e-book “2B Or Not 2B: The What, Why & How Of B Corp Certification” here, or feel free to book a call with me and the team.