Jamie Cashmore, Founder of B Corp twiice on Balancing Purpose & Profit In A Family Run Start-up

In 2016, Jamie Cashmore had an idea at the beach. 

“What if we could make an edible cup that tasted nice and was completely functional?”.

And now he’s making them.

Handmade in New Zealand in small batches, the twiice edible cup is no-waste and no dishes. And even better you won’t find anything artificial in it either — they only use real ingredients, free from additives and preservatives, so it’s not just edible — it’s delicious!

Running a family business that’s a start-up with a young family AND trying to balance making a profit whilst solving a major environmental challenge – how hard can it be?!

Well, tune in to find out. 

In this episode of “The B Better Podcast,” we talk to Jamie about how he came up with the idea, the challenges of running a purpose-driven start-up with family members, how and why he chose to Certify as a B Corp and much more.

Jamie is just an awesome fella doing great things. This conversation will definitely get you thinking about doing more good in your business!

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book “To B Or Not To B; The What, Why & How of B Corp” is the DEFINITIVE guide to B Corp – https://growgood.co/bcorp-ebook/

➡️ “The B Better Podcast” where we talk to B Corps about their journey –  https://anchor.fm/growgood

➡️ And our YouTube channel here for more B Corp-related content –  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

Where you can learn more about it.

Feeling like you’re ready to B Better and want to see if we can help?

Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call 

#getbcorpcert #bcorp #esg #purposedrivenbusiness #growgood #purposefuelledperformance #getpurposeatwork #sustainability #bbetter