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B Better Virtual Summit ’24

It’s B Corp Month and as part of our commitment to the movement, Grow Good is excited to announce the free B Better Virtual Summit ’24 happening on 20 March NZT.

The theme of B Corp Month this year is #ThisWayForward. Over a full day of interactive online workshops and expert panel events, we’ll discuss how the business sector is transforming itself and the world and which businesses will thrive in the next 10 to 20 years. We’ll explore trends and challenges for the next decade and we’ll discuss topics such as the force that is the power of female founders; the 2025 release of updated B Corp standards; and what it’s going to take to light a fire under transformation of the global economy via a B Corp revolution. 

Along with a range of guest movers and shakers from the world of B Corp, we’ll dive into how we, as B Corps seeking to transform the economy to one that drives prosperity for all, can accelerate the positive change the world so urgently needs?

As a live, interactive event, questions and comments from viewers will be encouraged and used to guide direction of the discussions. The summit will be streamed live via Streamyard to Facebook, LinkedIn, and YouTube.

B Corp month Grow Good event – B Better Virtual Summit – Wednesday 20 March, 9.30am to 6pm NZT (Tuesday 19 March for US / EU / UK)

 

Session 1: 09:30 – 10:30 NZDT | 07:30 – 08:30 AEDT | 12:30 – 13:30 PST | 15:30 – 16:30 EST | 20:30 – 21:30 UKT

Interactive Workshop – Intro to B Corp – Tim Jones

The kick off! A fun and engaging introduction to B Corp with Tim Jones, that B Corp Bloke and founder of Grow Good, NZ’s first B Corp consultancy. If you’re new to the whole B Corp movement, this is the place to start. We’ll cover: 

  • What B Corp is all about
  • How to get Certified
  • The trends driving the B Corp movement
  • The double whammy ROI of B Corp 

 

Session 2: 10:30 – 11:30 NZT | 08:30 – 09:30 AEDT | 13:30 – 14:30 PST | 16:30 – 17:30 EST | 23:00 – 24:00 UKT

B Corp women of impact – hosted by Tamara Pitelen

The B Corp movement is packed with brilliant and innovative women who are changing the business landscape. So, was the Dalai Lama right when he said the future is female? If so, what does a female influenced future look like? What can we learn from the Blackbird Kiki debacle? And how can we break down the barriers to more women entrepreneurs?

 

Session 3: 12:00 – 13:00 NZT | 10:00 – 11:00 AEDT | 16:00 – 17:00 PST | 19:00 – 20:00 EST | 21:30 – 22:30 GMT

Podcast interview with a special guest – hosted by Tim Jones. Guest to be confirmed.

 

Lunch break: 13:00 – 13:30 NZT | 11:00 – 11:30 AEDT | 17:00 – 17:30 PST | 20:00 – 20:30 EST | 24:00 – 01:30 UKT

 

Session 4: 13:30 – 14:30 NZT | 11:30 – 12:30 AEDT | 17:30 – 18:30 PST | 20:30 – 21:30 EST | 00:30 – 01:30 UKT

B Corp evolves: Understanding the updated standards. Panel discussion hosted by Tim Jones and Tamara Pitelen

 

Session 5: 14:30 – 15:30 NZT | 12:30 – 13:30 AEDT | 18:30 – 19:30 PST | 21:30 – 22:30 EST | 01:30 – 02:30 UKT

What lies #ThisWayForward for business? Panel discussion hosted by Tim Jones

In this session, we discuss how the business sector is transforming itself and the world as well as B Corp’s role in that. Which begs the question, which businesses will thrive in the next 10 to 20 years. And which will die?

 

Session 6: 16:00 – 17:00 NZT | 14:00 – 15:00 AEDT | 20:00 – 21:00 PST | 23:00 – 24:00 EST | 03:00 – 04:00 UKT

The B Corp Journey – Panel discussion hosted by Tamara Pitelen

In the penultimate session of the summit, we talk to recently certified B Corps to learn more about their journey to Certification including why they wanted to do it, results, and key learnings about the process. The good bits and the bad bits.

 

Session 7: 17.00 – 18:00 NZT | 15:00 – 16:00 AEDT | 21:00 – 22:00 PST | 24:00 – 01:00 EST | 04:00 – 05:00 GMT

Happy Hour – Tim and Tam chat and highlights Q&A community chat etc – eg, controversy, celeb B Corps…

Being a B Corp means other brands want to work with you

Becoming a B Corp reaps a host of benefits, one of these is how it makes you more attractive to other organisations, which brings you more business and wins you more tenders, bids and contracts. We call it the double whammy ROI of B Corp.

In brief, businesses are scrambling to meet the raft of new legislation and regulations, to conditions being implemented by governments, local councils, investors, institutions, etc. From cities with Clean Air Zones to climate change levies, polluter taxes, mandated emissions reporting, and a whole lot more. The business sector is no longer able to focus on making profit regardless of the impact on planet and people.

So organisations are looking to partner, hire, and buy from other businesses that have valid ESG credentials. It means they have an easier time of tracking their own emissions and showing visibility on their supply chain. We have a number of clients come to us about becoming a B Corp because they just lost a contract due to not being a B Corp.

Here are some examples of how being a B Corp won new business:

Around the world, organisations want to do business with credible ethical businesses for many reasons, e.g. healthier relationships through values-aligned partnerships, simpler emissions reporting, mutual growth benefits, as well as marketing opportunities.

That’s where B Corp Certification comes in. As an independently verified certification, it’s the gold standard and gives credibility to ethical claims.

It offers other organisations an easy way to spot a truly sustainable business from a greenwashing fake one that’s just saying the right things but not doing anything.

In summary, having the B Corp logo is a clear sign that your firm is committed to ethical practices. It gives your company an edge over non-certified competitors when you’re looking to win new business, which can only have a direct positive impact on profits.

Is your organisation ready to B Corp?

Certified B Corps are a new form of business that seeks to value people and planet while making as much profit as possible.

If you think B Corp might be for you, check out our free e-book “2B Or Not 2B: The What, Why & How Of B Corp Certification” here.

Being a B Corp attracts investors

Becoming a B Corp reaps a host of benefits, one of these is greater access to investment capital, loans and growth funds. We call it the double whammy ROI of B Corp.

According to B Lab UK, 70% of B Corps that seek equity finance end up raising the amount they want, compared with 56% of all companies.

Why? In a nutshell, more financiers, bankers and investors won’t work with companies lacking a sustainable strategy. These investors are under pressure from a range of stakeholders, including consumers, who are demanding better ESG performance from businesses. B Corp certification can therefore enhance a firm’s credibility with investors seeking sustainable returns.

According to Morgan Stanley, the growth of sustainable finance in the next decade will be driven by three main trends:

  • Expect a greater diversity of sustainable investing strategies across assets and themes, partly driven by growth trends among Millennial investors.
  • The net-zero transition will change approaches to land use, in order to satisfy demand for renewable power, metals and minerals and nature-based solutions.
  • A proliferation of regulations and voluntary standards across the world will reshape corporate strategies, disclosures and availability of data.

It’s about more than just avoiding the big polluters of the world; investors are actively seeking to invest in businesses with solutions to our biggest challenges. This includes renewable energy, energy efficiency, water technology, social housing, and more.

In recent years, we have seen a tectonic shift of capital. At the beginning of 2020, the value of sustainable investment in major financial markets globally stood at $35.3tn, according to the Global Sustainable Investment Alliance (GSIA), and accounts for 36 per cent of all professionally managed assets across the US, Canada, Japan, Australasia and Europe. The previous two years alone saw growth of 15 per cent, the GSIA said. Actions and ambitions towards decarbonization have also increased. This is just the beginning – the tectonic shift towards sustainable investing is still accelerating.

Here are some examples of how sustainability is shifting the economic landscape…

  • In 2023, the Dow Jones Sustainability World Index (.W1SGIGTD)had a total return of 21.7%, compared to returns of 17% for the global broad market (.SBBMGLU).
  • Kiwi B Corp Kathmandu secured a $100 million loan from ANZ under the condition that they maintained their B Corp Certification
  • UK B Corp Coutts Private Banking and Wealth Management firm says ‘responsible investing’ is one of three key factors consider when deciding where to invest clients’ money – along with managing risk and managing costs.
  • Most banks now offer green loans. For example, the ANZ Business Green Loan lends amounts of up to $3 million to help businesses invest in their sustainable goals.

Around the world, institutional investors, bankers, private equity and angel investors, are demanding higher sustainability credentials from the companies they support financially.

That’s where B Corp Certification comes in. As an independently verified certification, it’s the gold standard and gives credibility to ethical claims.

It offers investors an easy way to spot a truly sustainable business from a greenwashing fake one that’s just saying the right things but not doing anything.

In summary, having the B Corp logo is a clear sign to prospective investors that your firm is committed to ethical practices. It gives your business an edge over non-certified competitors when you’re looking for loans, seed funding, growth funding, or other capital investment.

Is your organisation ready to B Corp?

Certified B Corps are a new form of business that seeks to value people and planet while making as much profit as possible.
If you think B Corp might be for you, check out our free e-book “2B Or Not 2B: The What, Why & How Of B Corp Certification” here.

About Grow Good

We are one of the world’s leading and most experienced B Corp Consultancies.  Our founder was the first qualified B Corporation consultant in the country.

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P.O Box 37366
Halswell
Christchurch 8245

Phone: + 64 21 288 2363
Email: tim@growgood.co 

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