Patsy and Edina’s favourite tipple is now a B Corp, darling.
That’s right Sweetie, Bollinger is the latest bottle of posh bubbly vino to get certified as a B Corp business. Which gives us all cause to utter those immortal words from Ab Fab’s Patsy, ‘crack open the Bolly, darling’. Followed quickly by ‘top up, darling?’ ‘Just a smidge…’
Although, to be fair, Patsy probably wouldn’t care that La Maison Bollinger has formalised its ongoing commitment to its land, its people and its roots. Her only concern would be that they keep making the stuff.
She doesn’t have anything to worry about there. Now with B Corp certification under its belt, Bollinger has cemented its intention to stay in business by shifting to a model that values planet and people, as much as profit. Champagne Bollinger is the second Champagne business to get its B Corp certification. The achievement sees it join Piper-Heidsieck, Charles Heidsieck and Rare Champagne, all part of EPI Group, as B Corp-certified companies.
So what’s B Corp? It’s essentially a third-party, independent verification of a company’s social and environmental performance. It’s also a global movement that’s working to transform the world’s economy by building a community of businesses that are committed to being a force for good.
What does that look like for La Maison Bollinger? It means formally committing to creating a better future for its employees, for the Earth and for its local ecosystem. More specifically, it means ensuring the wellbeing of its workers, reducing the company’s carbon footprint, preserving vineyard biodiversity, developing a circular economy, and more.
To that we say, cheers, sweetie darling.
Become a B Corp
Has Bolly inspired you? Would you like to join the B Corp companies using business as a force for good? Here at Grow Good, we exist to coach people through the process of becoming B Corp certified.
The B Corp Impact Assessment framework is free to access and provides dozens of useful insights and opportunities for any business but it can be confusing and overwhelming.
We are consultants who have completed the official training provided by B Lab, the organisation that runs the B Corp certification programme. We live, breathe and sleep B Corp. We are your friendly B Corp buddies. We make it easier. We translate the questions into plain English and give you a host of template policies and example documents so you don’t have to start everything from scratch or reinvent the wheel. We show you how to unlock the big point scoring areas most relevant to your business.
Are you ready to go B Corp? It’s completely your decision but if you are, and if you think it would be helpful to have a guiding hand through the process, we’re here to help. Drop us a line or jump straight in and book a free call here – https://bit.ly/BookGGCall
Yours in purpose,