Tag Archive for: ethique

Why I love Kiwi businesswomen

In a couple of days, I’m going to be a guest speaker at the BNZ Women’s Networking Breakfast at the Community101 hub in Christchurch, Aotearoa New Zealand.

For 10 minutes, I get to take centre stage and talk about B Corp. My nerves and insecurities regarding public speaking will keep for another blog so I’ll gloss over that for now and get to the point.

In preparing my Powerpoint slides for this presentation, I’ve taken a look at some of the amazing and inspiring female entrepreneurs of this region, whose businesses are also B Corp certified. My goodness, there are some fierce females out there who are  roaring in a way that would make 70’s sensation Helen Reddy cry with pride (watch this vid Gen Z).

Local business women who are shaking things up and changing the world with their focus, determination, tenacity, sheer single-bloody mindedness, creativity, and sense of purpose. I am inspired, in awe and deeply grateful for them all at the same time.

So, this blog is an open letter of love to some of these women. Thank you for what you do. Thank you for battering down the obstacles and cracking the invisible and visible ceilings. Thank you for holding the torch high and lighting the way. Thank you for leading by example. Thank you for demonstrating what’s possible. Thank you for committing to continual improvement of your social and environmental impact. Thank you for your vision of business based on a triple bottom line of people, planet and profit. Here’s a short summary of some Kiwi women awesomeness… with an unashamed focus on Canterbury women and B Corps.


First,  let me give a ‘yay you’ to founder of Ethique Brianne West. At this very moment, I have a bar of Ethique shampoo in my shower, a stick of lip balm in my handbag, and a Poppy lipstick in my make-up bag. #lovethisbrand

Brianne West, founder of Ethique

While still a uni student back in 2012, Brianne created her first shampoo bar on her kitchen table. It was called ‘Mintasy’ and Brianne was motivated by the desire to help rid the world of plastic bottle pollution #giveupthebottle. Fast forward to today, she’s been tweeted by Britney Spears and Ashton Kutcher and built a business now said to be worth about $US100 million. I mean, whaaaaat!? Boom. Mic drop. Anyway, Brianne recently stepped away from running Ethique so she could focus on her latest venture, Business But Better, which is mentoring for mission-driven entrepreneurs who are building businesses that solve social and environmental challenges. Brianne’s ethos is that business done right, done fairly and equitably, will create a better world for all, and a healthier environment. Which is the same message we have here at Grow Good about becoming a B Corp. And yes, Ethique is a rock solid B Corp.


Next, Monique Kaminski founder of wellness and beauty brand Jeuneora. Like Brianne, Monique also started her business from home, selling collagen powder as a “side hustle” to supplement her income in 2016.

Monique Kaminski, founder of Jeuneora, a wellness and beauty brand

Now the Kiwi collagen queen, Monique built a website, manufactured her first run of Renew+ Marine Collagen Powder and launched it on social media with no marketing budget. Now the brand is said to be worth more than $7 million. Also a B Corp, Jeuneora has been hardcore about its social and environmental impact from the get-go but this seems to becoming ever more integral to the brand’s evolution. For example, the marine collagen used in Jeuneora products is ethically and sustainably sourced from France. It’s made from fish skin that would otherwise go to waste as a by-product of the fishing industry. The brand is fiercely cruelty-free and recently got Leaping Bunny status, which is the most rigorous certification that proves no testing on animals in any ingredients.

As well, the packaging of Jeuneora products (packaging is always problematic for any business) is 100% Sugarcane plastic and they have a free Terracycle returns programme. This means you can order a return envelope for free on their website and then send your empties back. Jeuneora ship product with DHL GoGreen Carbon Neutral programme. As well, $1 from every sale goes to charity. So far they’ve supported Australian Bush Fire Relief, the NAACP Legal Defence Fund, Wellington City Missions, and HagarNZ (for survivors of trafficking and slavery), and more.

Gourmate Pet Co

Next, a big shout out to Laura Wilkinson and Stephanie Mearns of the Gourmate Pet Co. I’m delighted to say that Gourmate Pet Treat Co. was New Zealand’s first B Corp Certified Pet Business. It all started because Laura and Steph were on a mission to create the best dog treats humanly possible.

Laura and Steph, founders of Gourmate Pet Co

Why is that a thing? Because apparently some pet food manufacturers were getting away with putting some really awful, even toxic, stuff into pet food because the legal standards are so much lower than for human food. Why would anyone want to feed toxins to their fur family?

So Gourmate uses only organic, wild, or low density free range proteins from premium local suppliers. In particular, organic Green Lipped Mussels, which are one of the most sustainable animal proteins available. As well, Gourmate advocates for better animal welfare practices within the pet industry. They care and share with local charities through the donation of treats, financial support, and awareness raising.

Untouched World

Another fabulous and gorgeous Christchurch brand, and a B Corp, is Untouched World, the founder of which is Peri Drysdale. It is a sustainable lifestyle brand that celebrates living in harmony with nature. I am currently saving up for one of the beautiful jumpers created by Untouched World. I have an envelope held onto my fridge door by a magnet. When I have a spare fiver or tenner, I put it in the envelope. One day, I will take home one of these stunning garments. Until then, I settle for buying coffee in the Untouched World cafe.

Peri Drysdale, founder of Untouched World

Untouched World was the first fashion company in the world to be recognised by the United Nations for sustainability. Its logo is a representation of a Maori Kite, which is the emblem of an ideal relationship between people and nature. The company uses ethically and sustainably sourced fabrics like ZQ certified merino, organic cotton and Ecopossum, all of which will naturally return to the earth and break down without contributing to landfill.

The majority (92%) of garments are made in Christchurch.

The Chia Sisters

Chia Sisters co-founders Florence and Chloe Van Dyke

Okay, so these amazing women aren’t from Canterbury, they are based in Nelson. I don’t care, I’m still going to shout to them because they’re so awesome. Chloe and Florence Van Dyke are the brains and brawn behind Chia Sisters superfood drinks, which are formulated to nourish your mind and body.

New Zealand’s first solar-powered juicery, Chia Sisters have also achieved Living Wage, Climate Positive, Zero Carbon, and B Corp Certification. They are also ranked among the top 5% of B Corps worldwide for environmental efforts. Their latest brainwave is to transport their juices in kegs for the hospitality industry, an innovation borrowed from the beer industry but which has never been done for juices. This innovation will save a massive amount of single-use plastic bottles that were ending up in landfill.

These fantastic female entrepreneurs are just the tip of the ice-berg of female talent we have in Canterbury and Aotearoa New Zealand. There are so many more I could mention, some B Corp and some on their way to being B Corp Certified, including… Cathy Gillespie of Like-Minded Learning, Helen Townsend and Anthea Madill of Sustained Fun, Jemma and Corinne Turner of Mylk Made, Sarah O’Connell of Soul Studio Hot Yoga, Sally Wynn Williams of Brannigans, Kendall Flutey of Banqer, Kaila Colbin of Boma, Jo Blair of Brown Bread, Caroline Thalund of S360, and more.

Just as exciting, is the up and coming female entrepreneurs of Canterbury. Some of whom are being nurtured through the University of Canterbury’s Centre of Entrepreneurship. I wish that had been an option when I was a student at Canterbury, about a zillion or so years ago.

B Corp businesses like these, through small and massive changes and actions, are weaving a future when business as a force for good is the way everyone does business. They are using the B Impact Assessment as a framework for continual improvement of their social and environmental impact. Because that’s what the BIA is. It’s an ESG framework as well as a certification.

If this is a movement you think you’d like to be a part of, drop us at Grow Good a line at tamara@growgood.co, or book in a free discovery call.

Kia kaha




Are you Ready to B Better?

Ready to take the plunge towards becoming a B Corp business? Let the Grow Good team guide you through the process either through 1:1 coaching or group coaching on one of our regular cohort programmes. 

10 years and 100 B Corps in Aotearoa New Zealand

It’s the 10th anniversary of B Corp in Aotearoa and we’ve just hit our 100th B Corp business.

Which is great!

But also not so great.

I’ll get to that in a moment but first, let’s celebrate the achievement. Back in 2013, B Lab launched in New Zealand and Australia, opening a headquarters in Melbourne. Ten years on and the ANZA region combined has clocked up more than 500 B Corp businesses.

Of that number, New Zealand comprises 100. The first business to certify as a B Corp in New Zealand was Eagle Protect in Christchurch back in 2012. Led by the long-time B Corp champion Steve Ardagh, Eagle imports and distributes ethically sourced disposable gloves and clothing for the food, industrial and medical sectors.  Hats off to Steve, he has passionately and tirelessly championed the B Corp movement here in Aotearoa for the last decade. Go you Steve.

Ten years later, we have reached the 100 milestone. If you search for the full list of all NZ B Corps on the official B Lab ‘Find a B Corp’ page, you’ll be given the full list of 100 with Christchurch creative agency Not Another listed as the most recently certified.

Anyway, that’s the good news. We’re part of a global community of more than 6000 B Corps and the trajectory is rising steeply.

The not-so-great news is that 100 NZ businesses is a tiny drop in the proverbial plastic-choked oceans.

Currently, there are about 562,524 businesses in New Zealand and about 2,314,200 employees. (I say ‘about’ because these are government figures from February 2021.) That’s a whole lot of businesses still running under the ‘business as usual’ model that 20th Century economist Milton Friedman made so popular in the 1970s. The Friedman doctrine, also called shareholder primacy or stockholder theory, is Milton’s ridiculous idea that the only responsibility of business is to increase its profits. That’s it. Milton opined that business doesn’t have to care about anything that doesn’t drive shareholder profits. In Milton’s la la land, there are no limits to the planet’s resources; we have endless supplies of everything, and there’s no need to mandate business to concern itself with pesky things like what happens to the waste generated by its products – that’ll just work out somehow.

And look where that’s got us. A world gripped by insatiable consumerism that is pushing the planet beyond its boundaries. Shareholder capitalism has delivered massive social inequality, modern slavery, biodiversity devastation, mass species extinction, global warming and climate change, senseless waste, and pervasive plastic pollution, which means we now have micro plastics in our food and water, which means its in our brains, organs, blood streams, and so on.

B Lab has the crazy idea that perhaps there’s a better way to run the world’s businesses and economies. Perhaps instead of polluting, destroying and perpetuating suffering every time we buy a t-shirt or chocolate bar, we could change a few things so that every action we take regenerates the planet and drives social equity.

Crazy, huh!

Happily, the number of us ‘crazies’ who believe we could do a whole lot better is growing. And this is what the B Corp movement is about. The triple-bottom line of people, planet and profit because for a business to thrive in the long-term, it needs to think about its impact on and its relationship with the stakeholders that it relies on to be successful. This is not just the shareholders but also its customers, employees, the environment, and the local communities that it literally exists in.

More businesses are seeking something like B Corp certification to hold themselves to account, to assess their social and environmental performance against benchmarks, to send a message, not just to their customers but also to their business partners, their suppliers, and their employees.

B Corps also work together as well to drive better outcomes for their communities, recognising that business has a role to play in wider society is a core philosophy of B Corp. And increasingly businesses like B Corps are being recognised as more resilient and profitable business models. This is possibly due to the relationships with stakeholders that businesses rely on in times of difficulty or crisis.

Anyway. The upshot is that while I’m delighted to see us reach the 100 milestone of B Corps in Aotearoa, I’m thinking ‘what about the other 550,000 or so?‘ So this is a call to those half a million Kiwi businesses as well as the people who work for them.

If you’re an employee, ask your management ‘why aren’t we a B Corp?

If you’re interviewing for a new job, ask the people hiring, ‘are you a B Corp?

If you’re a customer or client, ask the people you’re paying, ‘are you working on becoming a B Corp?

If you’re an investor assessing a start-up’s potential, ask the founder, ‘have you started your B Corp journey?

Because we need every NZ business to be at the social and environmental standards of a B Corp as a minimum.

With that said, let me move back to ‘yay good onya!’ mode. I am now going to list all 100 B Corps from oldest to newest (as of March 2023). Please support these companies, they are trailblazers.

Eagle Direct Ltd
Brown Bread Ltd
International Volunteer HQ
Little Yellow Bird
Grow Good
Peoples Coffee Limited
Duffle & Co. Ltd
CQ New Zealand Ltd
Redvespa Consultants Ltd
BioBalance Ltd
Toitu Envirocare
Sawmill Brewery
Green Business HQ Ltd
Kathmandu (KMD Brands)
Ngatahi Communications
Method Recycling
Mayne Wetherell
Brightly Solutions
Synlait Milk Limited
Fix & Fogg
LilyBee Wrap
Like-Minded Learning Ltd
Education Perfect
The Better Packaging Co
The Co-operative Bank
Raglan Food Co Limited
The Hello Cup Company
Chia Sisters
Just Add Lime
Write Limited
D3 Digital Limited
Untouched World
Kiwibank Limited
GravityLab Ltd
NEO Leaders Limited
Emma Lewisham
Orba Shoes
Manukora Ltd
Carbonclick Ltd
twiice New Zealand Ltd
Owen River Lodge
Greenfern Industries
Tax Traders
Boma New Zealand
Stuff Ltd
Kowtow clothing Ltd
Pic’s Peanut Butter
Wild Clean
Workplace Assessment & Solutions Limited (WPAAS)
The Whole Story
Zay Ltd
Food Nation
Heilala Vanilla
Gourmate Pet Treat Co.
Good Sense
Maggie Marilyn
Scafit Ltd
MoneyWorks NZ Ltd
Ozone Coffee Roasters Intnl
DNA Design
Optimal Workshop
Taylor Pass Honey Co
Volpara Health Technologies Ltd
Karma Drinks
Blue Frog Breakfast
Tuhoe Tuawhenua Trust T/A Manawa Honey NZ
Tennent Brown Architects
Almighty Beverages
Te Rehe Group Limited
NSPR Limited
Gemelli Consulting
Ceres Organics
Tiraki Ltd
NZ Native Honey Products
Sustained Fun
Wright Communications
Not Another


Here at Grow Good, it’s our job to help businesses become B Corp certified. Because the process can be confusing and daunting. We translate it, break it down, offer resources to make it as manageable as possible. If your business is ready to go B Corp, give us a shout or book in a discovery call.

Kia kaha



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Don’t wait to be a better business, get on with it now. The planet depends on it.

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