Tim Jones aka That B Corp Bloke
Tim is the CEO, Founder and B Consultant at Grow Good, a global consulting firm that specialises in helping businesses simplify and fast-track the path to B Corp Certification.
New Zealand’s 1st qualified B Consultant having successfully completed the training programme run by B Lab ANZ. To date, he has helped 100s of companies from around the world successfully navigate the B Corp Impact Assessment and is working with new businesses every week to take them through the process. He also holds a Certificate in Impact Measurement and Management for the SDGs from Duke University.
As well as guiding clients to gain their B Corp certification, he delivers inspirational, motivational, memorable and impactful consulting, training and coaching to individuals and organisations. He helps them achieve meaningful goals in life and work, by tapping into the potential of their purpose fuelled performance.
He has been described as a hybrid of the brains of Russell Brand, the energy of Tony Robbins and the humour of Greg Davies (UK comedian and host of Task Master).
At Grow Good we are all about bringing the energy, fun and inspiration to you and your team so that we can make the journey to B Corp Certification as educational and engaging as possible.
Through the delivery of a blend of workshops, training and coaching we will simplify and fast-track the process, help you achieve B Corp Certification and maximise the benefits of that.
B CORP IS JUST BETTER BUSINESS
“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders – it has an equal responsibility to the community and to the planet.”
Rose Marcario
Former CEO Patagonia
WHAT EXACTLY IS A B CORP?
Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.
B Corps are leaders of a global movement of business as a force for good.
To get Certified, they meet the highest independently verified levels of transparency and accountability around their social and environmental performance.
It’s achieved by measuring the positive contribution that your organisation makes through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of:
Governance
Workers
Community
Environment
Customer Model
The assessment is a self-assessment and is completely free to take. You only pay to have your certification verified by a B Lab Standards Assessor, however, you will need to do that to get the certification.
Fundamentally, it’s a measure of the good that your business creates from its operations and business model. The Certification tool is a formula for helping you maximise the good that you can create in and through your organisation.
Why B though? Shouldn’t we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?
