About Grow Good
We are New Zealand’s most experienced organisation for B Corporation consulting. Our founder was the first qualified B Corporation consultant in the country.
P.O Box 37366
Phone: + 64 21 288 2363
Certified B Corp. You might have spotted their signature B logo on one of your favourite ethical brands.
But what does it mean to be a certified B Corporation? And what makes them stand out from other sustainable certifications?
Where did the idea of B Corp come from?
The concept of B Corp came about in 2006 after one of the co-founders of the movement, Jay Coen Gilbert realised the power of business to make an impact on the world.
Having seen the wide stakeholder benefits of running a company that aimed to balance purpose and profit he was keen to see how a movement of businesses with this aim could be created.
This idea would mature into the notion of B Corporations, where the B stands for “benefit.”
Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.
B Corps are leaders of a global movement of business as a force for good. They meet the highest verified and independent levels of transparency and accountability on their social and environmental performance.
The B Corp movement has met its moment.
There are now over 4000 B Corps around the world, with 53+ in Aotearoa. Australia/New Zealand is one of the world’s fastest-growing regions for B Corp Certification. In 2020 the movement saw an increase of 25%.
This has been driven by two levels of factors. At the higher systemic level, we are seeing more companies taking an active stance in matters relating to environmental and social challenges. Covid-19 has also added a layer of existential questioning:
If your business wasn’t able to operate during a lockdown then how essential is it to humanity?
At the lower level, businesses need 4 main groups of humans and they are all demanding that business steps up to do more. Customers, employees, suppliers and investors all want businesses to prove that they are doing their fair share to make the world a better place.