About Grow Good
We are New Zealand’s most experienced organisation for B Corporation consulting. Our founder was the first qualified B Corporation consultant in the country.
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Phone: + 64 21 288 2363
Last week B Lab Europe announced that they were “thrilled to welcome Nestlé Nespresso SA, into the B Corp movement, joining over 120 companies in the coffee industry. Nespresso is certified globally with a B Impact score of 84.3.”
I shared this post on my feed and it got some interesting replies both supportive:
And those that felt something was seriously off:
So it made me think about the B Corp framework and reflect on whether this is a good thing or not.
For transparency, I had no involvement with their B Corp journey, I don’t generally support Néstle or any of its products as I prefer to buy local and from independent suppliers where possible and I don’t use Nespresso pods – indeed, I never have as I don’t even drink coffee!
For some background let’s just explain what B Corp Certification is and what it entails.
Certified B Corps are a new form of business that seek to balance purpose and profit.
This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.
B Corps are leaders of a global movement of business as a force for good and to get certified you must meet the highest verified standards of transparency and accountability around your social and environmental impact.
B Corp Certification is a positive screening tool. You get rewarded for the operational good that you are doing, not penalised for the bad.
The B Corp BIA or Impact Assessment looks at 5 sections of the business and a disclosure questionnaire: