Tag Archive for: grow good

Why B Corp is a home run

What are the benefits of becoming a B Corp? Crikey, there are just so many! Where do we start? Okay let’s start with these six gooduns.

  1. Recruitment: B Corps attract the best talent and have better staff retention
  2. Competitive edge: Empirical data shows that B Corps are making more money than non-B Corps in their industry. As well, B Corps proved more resilient through the pandemic.
  3. Brand loyalty: More customers want sustainable brands and are voting with their wallets
  4. Access to capital: Investors are now demanding businesses they give money to have transparency on their ESG
  5. Cost savings: By scrutinising their operations, B Corps have found innovative ways to significantly cut costs
  6. Legislation-proof: Have you noticed the raft of new ESG legislation that’s been passed all over the world? Becoming a B Corp means you’re not going to be left behind.

But don’t take our word for it, here are some real world examples of how it pays to become a B Corp business…

Nespresso CEO says its B Corp certification is helping it attract talent

“The main benefit of being a B Corp—and I didn’t expect it—is from the inside,” Nespresso CEO Guillaume Le Cunff says in a recent interview. “We brought 14,000 people across the world along in our journey. You will see it in the signature of people. To attract talent, this is part of the conversation. Any young talent interested in Nespresso, will browse and will see the B Corp label.”


Smallhold CEO says becoming a B Corp allowed them to quantify their positive impact and explain it to the public

We barely changed anything about Smallhold to become a B Corp,” says Andrew Carter, CEO and Co-Founder of Smallhold, an organic mushroom farming business. “We were doing all of these things already. Paying living wage, energy efficiency, circularity, sustainability, it is in the DNA of what we do, it always has been. The B Corp process has allowed us to quantify it, explain it to the public, and find ways to improve in the years to come.

“Becoming a certified B Corporation is an ongoing journey. We’re continuously working to hold ourselves accountable, which means there’s a constant need of evaluation, adaptation and collaboration— and it’s a path worth pursuing.”


The Body Shop asked a group of Gen Zers to critique the company – and it improved the business

The Body Shop came up with an innovative way to integrate Gen Zers into the decision-making at the company by creating a youth board of advisors. This falls in line with the B Impact Assessment’s focus on engaging with all the stakeholders in a business.

Realising that while it was encouraging global leaders to embrace young voices, the British multinational beauty retailer was not actually doing this themselves. So The Body Shop addressed this gap by creating a secondary board (or as the brand calls it, a Youth Collective) to advise its leadership team. But on this one, no over 30s are allowed to join.


Embracing The B Corp Journey

The process of becoming a B Corp certified business makes the people who run a business, and who work for a business, pause for a moment to step back and take stock. It encourages people to ask themselves questions like, ‘why do we do what we do?’ ‘What kind of impact is our business having in the world – both positive and negative?’ ‘How do we increase the positive impact we’re having?’

It is a ‘rigorous but achievable’ process. This is one of our favourite phrases at Grow Good – ‘rigorous but achievable’. It’s become our mantra. Because the journey to becoming B Corp certified is not meant to be easy. It is meant to spark discussion, debate and reflection. It is meant to stretch you. It’s meant to get you asking questions about what you do; why you do it and how you’re doing it. Mainly though, it’s meant to get you thinking about how you can genuinely drive more positive impact in the world. And it’s meant to turn you into a better, more prosperous business.

Would you like help with that?

Here at Grow Good, we exist to coach people through the process of becoming B Corp certified.

The B Corp Impact Assessment framework  is free to access and provides dozens of useful insights and opportunities for any business but it can be confusing and overwhelming.

We are consultants who have completed the official training provided by B Lab, the organisation that runs the B Corp certification programme. We live, breathe and sleep B Corp. We are your B Corp buddies. We make it easier. We translate the questions into plain English and give you a host of template policies and example documents so you don’t have to start everything from scratch or reinvent the wheel. We show you how to unlock the big point scoring areas most relevant to your business.

Are you ready to go B Corp? It’s completely your decision but if you are, and if you think it would be helpful to have a guiding hand through the process, we’re here to help. Drop us a line or jump straight in and book a free 30 min discovery call with me.

Yours in purpose,

Ngā manaakitanga,




Are you Ready to B Better?

Ready to take the plunge towards becoming a B Corp business? Let the Grow Good team guide you through the process either through 1:1 coaching or group coaching on one of our regular cohort programmes for micro businesses. Book a 30-min discovery call with Tamara here.

You can use your Business as a Force for Good.

Just get started. Take the first step. Get in touch

Earth Day 2023 – Invest in our Planet (even from your sofa)

Heads up people, Earth Day is happening this month on 22 April.

What’s Earth Day you ask? It’s annual event that started in 1970 aimed at celebrating the achievements of the environmental movement as well as to raise awareness of the need to protect Earth’s natural resources for future generations.

Earth Day is now recognised by 193 countries, making it the largest civic observance in the world.

What do people get up to on Earth Day? A whole range of things from community clean-ups to turning lights off, upcycling flea markets, tree plantings, nature meditations, a climate change puppet show, and much more. For ideas and an Earth Day toolkit, go to on https://www.earthday.org/. For a global events map, to see what’s happening near you, see here. But guess what, you can also get involved without even getting off the sofa, see the list of ‘sofa-based activism’ suggestions below.

The theme of this year’s Earth Day is Invest In Our Planet, which highlights the importance of investing our time, resources, and energy to solving climate change and other environmental issues.

Investing in our planet is necessary to protect it and the best way to pave a path towards a prosperous future. When we Invest In Our Planet together, we are supporting healthy, happy, and wealthy communities worldwide.

Check out Earth Day’s Action toolkit to get involved: https://bit.ly/3U1LdWl

Among the initiatives of this year’s Earth Day, there’s a call for a global plastics treaty; a movement to promote climate literacy to create a generation of citizens, workers, students, and leaders ready for climate change; a massive effort on tree planting, and a call for big change in the fashion industry..

On a larger scale, Earth Day serves as a reminder of the collective responsibility we have to protect our planet. Governments and businesses have a critical role to play in creating policies and practices that promote sustainability and protect our natural resources. By holding leaders accountable and advocating for change, we can create a more sustainable future for all.


Want to save the world from your sofa? Here’s a few super easy actions you can take:

  1. End Plastic Pollution 

Sign this petition calling for a global plastics treaty: https://action.earthday.org/plasticstreaty

Why? Plastic pollution is one of the most fundamental issues threatening the health of humans, animals, and ecosystems worldwide. Micro-plastics are found everywhere, from mountaintops to the deepest oceans – and even inside our bodies. Unfortunately, addressing the crisis is beyond the ability of any single country, and despite the growing global consensus, no multilateral efforts have existed to combat this issue until now. Sign the treaty.

  1. Join the Earth Day Social Squad and impact from the comfort of your chair

What’s a Social Squad? As part of the Social Squad, you’ll receive emails once a week with a post to share on your own Facebook and Twitter. With just a couple of clicks, you can spread the word. Sharing, liking and commenting on Earth Day posts pushes them to the top of the social media feeds, which then allows Earth Day to reach more people. Your clicks directly support the environmental movement. Join Earth Day social squad.

  1. Update Your Social Media Profile Picture

Click here for a customizable free graphic template on Canva. You can access the graphic template via any browser and create your new profile picture.

  1. As little as $1 can plant a tree

Home to about 80% of the world’s biodiversity, forests are collectively the second biggest storehouse of carbon after oceans, absorbing significant amounts of greenhouse gasses. They also enhance biodiversity, while protecting waterways, enhancing soil nutrition, and providing buffers from natural disasters.

The Canopy Project  is Earth Day’s tree planting project and since 2010, millions of trees have been planted. Earth Day works with global partners to reforest areas in dire need of rehabilitation, including areas with some of the world’s communities most at-risk from climate change and environmental degradation. They have also conducted broad tree planting in the wake of environmental disasters. Go on, give them a few dollars.

Click here: donate.earthday.org/donate_to_the_canopy_project

  1. Frock off to Fast fashion

The fashion industry must change. The industry is responsible for 10% of all carbon emissions. Textile processing consumes 20% of global wastewater. It pollutes rivers, streams and ground water with high levels of pesticides and harsh chemicals, many of which are carcinogenic. 60% of all clothing is made of polyester and contains microplastics. Washing garments made of polyester and other synthetics accounts for 35% of the ocean’s microplastics. Apparel companies conservatively produce 100 billion garments per year; less than 1% of clothing is recycled; 40 million tons of textiles (87% of clothing) are disposed of in landfills or incinerated.

Join the call to demand change in fashion. Click here: action.earthday.org/the-fashion-industry-must-change.

  1. Finally, send a letter to your government representative and Vote Earth 

Click here: https://www.earthday.org/support-the-earth-bill/

In conclusion, Earth Day is an important event that reminds us of the urgent need to protect our planet. By making sustainable choices in our daily lives, participating in local events and initiatives, and advocating for change on a larger scale, we can work together to restore and protect the earth for generations to come. Let us all do our part in ensuring that our planet remains a beautiful and livable place for all living beings.

Kia kaha




Are you Ready to B Better?

Ready to take the plunge towards becoming a B Corp business? Let the Grow Good team guide you through the process either through 1:1 coaching or group coaching on one of our regular cohort programmes. 

Don’t wait to be a better business, get on with it now. The planet depends on it.

Here at Grow Good, it’s our job to help businesses become B Corp certified. Because the process can be confusing and daunting. We translate it, break it down, offer resources to make it as manageable as possible. If your business is ready to go B Corp, give us a shout or book in a discovery call.



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