Holy ESG, it’s B Corp Man

In a city shrouded in smog, where shady corporations run rampant and social injustice lurks on every street corner, one caped crusader vows to clean up the streets. 

He is… B Corp Man!

Swinging into boardrooms by day, B Corp Man stealthily gathers intel on companies’ true impacts. 

And by night, when dubious dealings unfold, he appears from the shadows to set things right. 

Armed with his powerful B Impact Assessment, he shines a light on corrupt practices. He exposes unfair wages, toxic supply chains, and policies that harm the planet. He gives a voice to the downtrodden – the employees, customers and communities left behind. 

Now B Corp Man is calling on Gotham’s businesses to join his crusade. 

Will you answer? Embrace purpose beyond profits. Champion people and the planet. Together we can defeat greedy villains like Executive Evil, unmask false Corporate Knights, and build a brighter Gotham for all!  

Say hello to B Corp

Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.

B Corps are leaders of a global movement of business as a force for good.

They meet the highest independently verified higher standards of transparency and accountability around their social and environmental performance.

​It’s achieved by measuring the positive contribution that your organisation makes through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of:

  • Governance
  • Workers
  • Community
  • Environment
  • Customer Model

The assessment is a self-assessment and is completely free to take. You only pay to have your certification verified by a B Lab Standards Assessor; however, you will need to do that to get the certification.

Fundamentally, it’s a measure of the good that your business creates from its operations and business model. The Certification tool is a formula for helping you maximise the good that you can create in and through your organisation.

It’s also well regarded amongst Certification frameworks because it is globally recognised, independently verified, and covers both social and environmental performance.

Most importantly perhaps it’s a Certification that acts like a lightning rod. It helps you pull together all the good that you are doing and demonstrate that to your key stakeholders. It’s also the one Certification that will get them all excited and inspired about your journey to doing more good.

Why B though? Shouldn’t we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?

The assessment is free – take this first step and download our free e-book “2B Or Not 2B: The What, Why & How Of B Corp Certification” here. Gotham needs you now more than ever. Claim your B Corp badge and become the corporate hero this city deserves!


What is B Corp Certification?